Tag Archives: Springboard for the Arts

Business skills for those whose work is their art

Though artists would prefer to create beautiful and evocative expressions of truth many are learning that “doing art” may well  evolve into a successful business.  The challenge is to learn and practice the skills of marketing, pricing, record keeping, tax considerations, social media and the importance of thoughtful planning.  It is said that some creative artists even begin to appreciate the art of creating a successful business!

Towards that end, Springboard for the Arts is joining with Hennepin County Library to address the opportunity to shape business skills programming specifically targeted to the needs of creative artists.  Last Winter sponsors launched a weekly series entitled “Work of Art” a program focused on identifying and honing business skills for artists facing the hope and challenge of making it in a robust business environment.

That venture was such a success that the series has is being fine-tuned in readiness of a second series that will begin tomorrow, June 10, at the Northeast Library, 2200 Central Avenue, in the heart of the Northeast Minneapolis arts community.  Sessions are held Saturday afternoons, 1:00 – 3:30 in the Library.  All of the sessions are free and open.  Registration is requested for individual sessions or for the series.

The summer schedule:

June 16: Time Management. Analytical tool-based approaches to tackle hurdles related to efficiency, flexibility and work-life balance.

June 23: Portfolio Kit: Focus on the essential elements of the portfolio; sharpening the artist statement, tailoring the artistic resume, selection and formatting work samples

June 30: January 11. Marketing for Artists. Defining the product, discovering the target audience, making decisions about selling, and identifying a budget and strategy for an artistic business.

July 14 – Social Media Basics for Artists. Focused on Facebook and Twitter examples – core functionality, best practices and exercises to build an online strategy for an artistic business. 

July 21: Pricing: An analytical approach to defining key elements to calculate costs and prices of art for a variety of markets.

July 28: Recordkeeping:  Tracking revenues, making informed projects, gaining a clearer understanding of artistic business finances.

August 4: Legal Considerations.  General information about intellectual property, contract basics and structuring artistic business.

August 11: Funding.  How to think creatively about diversifying funding streams, exploring traditional and new models for generating value, resources and revenue. 

August 18: Business Plan Essentials.  How to prepare a simple business plan in art-friendly language to help organize the various aspects of artistic practice and informed business decisions.

For more information or to register for individual sessions or for the series click here: https://springboardforthearts.org/professional-growth/work-of-art-program/work-of-art-business-skills-for-artists/

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Business Skills for Artists – Weekly sessions at Mpls Central Library

The Minneapolis Central Library is launching this week a powerful series appropriately titled “Work of Art.” It’s a series of sessions on business skills for artists that begins December 7 and runs through February 22. The series appears to be free – note that registration is required. All sessions will meet 6:00-8:30 PM at Minneapolis Central Library, 300 Nicollet Mall.

The series is funded by the Minnesota Arts and Cultural Heritage and is sponsored in collaboration with Springboard for the Arts.

The online calendar indicates that the first session, scheduled for December 7, is already closed; future sessions appear to be open.

All sessions will meet 6:00-8:30 PM at Minneapolis Central Library, 300 Nicollet Mall.

Sessions are as follows:

December 14. Time Management for Artists. Discover analytical and tool-based approaches to managing your time. These tools will help you tackle hurdles related to efficiency, flexibility and structure to help you reach your artistic goals.

January 4. Portfolio Kit for Artists. Your portfolio is the core of your promotional material. Focus on the essential elements: sharpening your artist statement, tailoring your artistic résumés, and selecting and formatting your work samples.

January 11. Marketing for Artists. Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.

January 18. Social Media Basics for Artists. Using Facebook and Twitter examples, learn core functionality, best practices and exercises to help you build an online strategy for your artistic business.

January 25. Pricing for Artists. Discover an analytical approach to defining key elements that will help you calculate the costs and prices of your art for a variety of markets.

February 1. Recordkeeping for ArtistsLearn how to track revenue and expenses, make informed projections, and gain a clearer understanding of your artistic business finances.

February 8. Legal Considerations for ArtistsObtain general information about your intellectual property, contract basics and structuring your artistic business.

February 15. Funding for ArtistsDiversify your funding streams as well as understand the essential elements of researching and writing grants that appeal to potential funders of your art.

February 22. Business Plans for Artists