Tag Archives: ECHO

ECHO Bridges the Communications Gap with New Americans

ECHO Minnesota is a unique and essential nonprofit organization that offers a wealth of tools about which I have written in the past. The mission of ECHO is to “bridge the communications gap for immigrants and refugees in Minnesota.” In this era when an increasing number of individuals and organizations are working to know and link with new populations the resources produced and promoted by ECHO are of inestimable value.

Just one example surfaced today on the ECHO website.  ECHO has recently updated their “Cultural Toolkit” which provides background information about the several cultural and ethnic groups represented in Minnesota.   ECHO is clear about the fact that the resources are not exhaustive but tools that offer a “strong groundwork for understanding.”

Key to the Cultural Toolkit, and an essential starting point, are the fact sheets that briefly describe common cultural norms, values and traits of different immigrant groups in the areas of familial structure, religion, communication styles, personal space, gender roles, and traditional beliefs on health and medicine.    Service providers and others who just want to know their neighbors are well advised to start by checking the ECHO website for PDF files on Hispanic, Hmong, Somali, Vietnamese, Lao, Cambodian, Karen and Arab cultures.

Browsers will want to explore the ECHO further to learn about ECHO TV and radio, the library DVDs, emergency services, PSA’s and more.  The site is a virtual guide to an incredible treasure trove.

These cultural information sheets are the tip of the ECHO information iceberg.  In the heat of August any iceberg is worthy of exploration – the incredible information “iceberg” created by ECHO will make information explorers forget the heat!

“The New American Vote” Video on Channel 6 November 3&4

Last month ECHO, Emergency & Community Health Outreach, 125 Charles Avenue in St. Paul, sponsored a challenging panel discussion on “The New American Vote.”  The panel engaged in a lively exchange on the necessity of involving Minnesota’s diverse community and what is at stake for all Minnesotans.

The full discussion was videotaped and will be replayed Thursday, November 3, 2:00 and 8:00 pm and Friday, November 4, 10:30 am on Metro Cable Network (MCN) Channel 6, available on all cable systems in the seven-county metropolitan area.

As a leader in multi-language health, safety, civic engagement and emergency readiness communication, ECHO “bridges the gap for immigrants and refugees in Minnesota.” Through close collaborations with health and safety experts, bilingual community leaders and talented spokespersons, ECHO crafts high quality programming for television and radio broadcast and phone, print, web, DVD and partner relay distribution.

For those who may not be familiar with ECHO’s outreach activities, a review of the website will open possibilities for getting a message out to a broad mix of Minnesota residents for whom language is physical challenge is a barrier to communication.  Check it out!


ECHO Shares Shutdown Information in Multi-languages, Multi-formats

Once again the staff at Emergency & Community Health Outreach (ECHO) are meeting the challenge of inform and engage the broad community in the mainstream of events and happenings that affect daily life for all Minnesotans.  Though the state shutdown may be grinding to an unsteady halt, questions remain about the shutdown itself and the long-term impact on delivery of services.

In record time – and with generous collaboration on behalf of a team of volunteers and partner organizations — ECHO has produced a video “MN Government Shutdown and You” about the implications of the state shutdown and post-shutdown are available.  The video is circulated, accompanied by messages being carried now on community radio, online media and through PSA’s, printed fliers and social media announcements.  All are accessible in four languages: English, Spanish, Hmong and Somali.

Most immediately, “MN Government Shutdown and You” will air on tpt Channel 17 on Sunday, July 17 (English at 6:30 p.m., Spanish at 7:00 p.m., Hmong at 7:20 p.m. and Somali at 7:40.  For those who miss the broadcast DVD copies will be available; email olson@echominnesota.org.  The video is also streamed on the ECHO website.

The finished program about the shutdown is being captioned and will be circulated widely throughout the state.  In a note about the new program the ECHO Team writes:  “We are so appreciative of our multi-lingual teams, guests, tpt, and SPNN (St Paul Neighborhood Network) who worked diligently to produce 4 TV shows, 4 PSAs, web/social media, promotions and media plan plus outreach through our partner agency, the Minnesota Literacy Council.”

Thank you, too, from those of us who only stand and write.