Search Engines: Dirty Secrets and the Damage They Do

Some time back I posted something on this blog (Poking&Posting c’est moi) about Content Mills. Since that time I have shuddered as I have become increasingly aware of the impact of these digital manipulators at every turn of the page and every click of the mouse. A recent New York Times article by David Segal offers a powerful cautionary tale that will 1) inspire marketers. 2) affirm the caveat emptor crowd, and 3) enlighten those who base their buying habits on the Web. Segal documents with care the “dirty secrets” behind those insidious selection criteria that determine the output of the not-so-omniscient search engines that deftly lead us through the digital cosmos.

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