Sooner rather than later AOL’s Patch is making mighty leaps in this direction. Just as the company is launching its 100th site, Patch, the hyper-local web-based news machine, will start showing up in an additional 500 communities this year. AOL’s strategy is to restructure as a destination for a range of hyper-local content.
Reuters reports that Jon Brod, executive VP for AOL Local and a Patch founder, anticipates that, as legacy media falters there is chasm of quality information at the community level. According to Reuters “Patch is just one part of AOL’s content offering, which also includes Seed, a platform that relies on user-generated material on popular topics, and several popular topic-specific sites like Engadget, which is dedicated to consumer electronics and tech gadgets.”
As noted in a previous blog, keep an eye on Patch – and its siblings — no doubt coming soon to your community, especially if you live in an upper-income burb.